"Add Some Play"

9 May 2025

40s

A mysterious search.

If children have Easter egg hunts, then grown-ups have scratchcard hunts. The latest 'Add Some Play' spot from the National Lottery has a group of friends search high and low for a scratchcard worth £2,000,000, if they're lucky. If the lottery did escape rooms, it would look a lot like this, with every nook and cranny searched by these modest thrill-seekers.

The strength of the piece is that you have no idea what's going on until the reveal, as the collection of friends could be searching for anything. It would unquestionably be a better outcome if they were looking for something more worthwhile than an outside shot at winning a modest amount of money, but hey ho.

UK

Lotteries / Pools