"Knight"

13 March 2025

30s

Hop on the knight bus.

The National Cyber Security Centre wants more people to adopt two-step verification (2SV) to ward off hackers. Yes, it's inconvenient, but what if you felt like the woman in this 30" commercial? When her password is compromised, she turns on 2SV before a criminal—who just so happens to be on the same bus as her—is able to take advantage. Low-key badassery at its best.

It gets a whole worse for the bloke, however, when a suit of armour starts to wrap itself around the protagonist. Her cardigan is ruined, it must be said, but who cares when you tower over every other passenger—not least the one who tried to hack your phone and take whatever he wanted. Time to go medieval on his ass, right?

Instead, she gives him a boop on the nose like you would a dog, as the brand aims to make criminals feel as ineffective as possible. Meanwhile, director Tiffany Whitney Chang deserve a pat on the back for the way they turn the protagonist into a knight through clever practical effects. It does make it hard for her to get off the bus, though.

UK

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