Mura Masa
"I’m Really Hot (For Myself)"
5 September 2025
3 mins 12s

This is simple but gorgeous because it connects so beautifully with the track that you feel as though these are the visuals you might imagine when listening to the track... which is an absolute banger, by the way. The choreography by Sattva Nguyen is a perfect expression of the song's tongue-in-cheek narcissism, adding a layer of self-awareness to proceedings which makes it darkly funny, as well as sexy. The decision to keep it in one setting and to add practical difficulties by surrounding the filmmakers with mirrors combine to make it a promo you can't take your eyes off. And make you want to watch it again as soon as it's finished. This is further proof, as if it was needed, that some of the best work we see comes from the realm of promos.
UK
Promos
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