"Vegetables"

27 May 2025

40s

Field of screams.

One of two intrepid commercials for Morrisons directed by Nick Ball, this instalment takes viewers to a field of cabbages. A large, windswept field of cabbages. As a woman trudges through the mud, her partner struggles with a pushchair not made to go off-road. Not only is it hard to traverse, it’s hard to hear each other thanks to gusts that would make weather vanes dizzy.

Needless to say, it's not the best place to suss out who was meant to get the potatoes and who was meant to get the carrots—it could be hours or even days before they get to those fields. Though Morrisons appreciates the effort this family puts in, there is an easier way to procure fresh vegetables: visit Yellow Supermarket's well-stocked and weatherproof aisles.

UK

Supermarkets