"Pocket Empire (DC)"

7 May 2025

86s

Give it all you got.

Dorian & Daniel direct a Migros commercial all about enterprise, initiative, and paper grocery bags. When a young boy returns home from the supermarket, mum tells him to keep the change. Rather than stick it in a piggy bank, the boy chucks it in a desk drawer and bids to join the likes of Tony Montana, Vito Corleone, and Walter White in the empire business.

His plan is simple: cast around for deals at the advertised supermarket and accumulate that sweet, sweet pocket change. Soon he's got all the neighbourhood kids on the payroll, and the result is a well-oiled operation located in the boy's basement. What his parents don't know can't hurt them, right?

We love his gradual transformation into a kingpin with hair slicked to one side and a gold chain around his neck. On top of that, he reads books like 'The Basics of Money Making' in his bedroom, where a map of the city hangs on the wall. So long as he rolls it up before mum enters with those, his empire—helped no end by advertised supermarket's competitive prices—is safe.

Switzerland

Supermarkets