"Sky High"

5 June 2025

20s

Chinese singer Ninging—a member of South Korean pop group Aespa—rides a promotional roller-coaster for Maybelline. To, er, raise awareness of Lash Sensational Sky High mascara, Ningning hops on the brand's first foray into theme parks. Now that her lashes are windproof and hold for up to twenty-four hours, it's climbs and drops, twists and turns all the way.

UK

Cosmetics