"That's Magnertism"

6 May 2025

30s

Cider public house rules.

'Just Cool' by Obongjayar provides the soundtrack to a Magners commercial that gets a move on. Scored by the Nigerian-born, London-based musician’s song about a world with no chill ("Why can't just cool/Just let me cool"), the ad shows what happens when cider’s poured right on cue. For it to work, though, everyone in the pub has to move their feet.

Sure enough, director Tajana Tokyo trains her camera on brogues, trainers, sneakers, plimsolls, loafers, and more as pub goers dance to the beat. Waddah Sinada's choreography is meant to convey the effect of 'Magnertism', which the brand hopes spreads like, er, wild cider this summer. Expect people to trip and fall over after the second or third drink, though!

UK

Cider / Perry