"The Pentathlete"

12 May 2025

30s

Five alive.

In this commercial for the MG, which was made using a combination of live-action and AI, the advertised car is compared with a pentathlete, because they are similarly versatile. Shots of the car moving through various landscapes, each of which it handles with grace, are juxtaposed with the five disciplines mastered by the aforementioned sports people.

We have to take issue with the question: "why be good at one thing, when you could be great at five?" It surely must have been the subject of some late night arguments as its back-to-frontness reeks of client intervention.

After all, the proposition for a pentathlete is to be good at five things rather than to be great at one...but DAVID suspects that such modesty wasn't on the table as far as MG were concerned.

UK

Cars