"Man of the Year"

4 June 2025

3 mins 15s

Man of the Year

When asked by Chappell Roan if she was nonbinary, New Zealand singer-songwriter Lorde told her, "I'm a woman except for the days when I'm a man." Ella Yelich-O'Connor's new song, 'Man of the Year', proves to be a remarkable insight into Lorde— mind, body, and soul. "You met me at a really strange time in my life," she sings, and it led to one of her strongest tracks.

Produced by Lorde and Jim-E-Stack, 'Man of the Year' is all about the slow burn. Her smoky vocals and bass courtesy of Dev Hynes draw you in before stark, Brutalist synths enter the fray. Soundscape in place, Lorde becomes even more emboldened as she belts out, "How I hope that I'm remembered/My gold chain, my shoulders, my face in the light".

We're sure both her and director Grant Singer's promo will be remembered. Inspired by 'The New York Earth Room' by Walter De Maria and Lorde's own efforts to explore her gender, the film has her bind her chest with duct tape. She then dances in the dirt, rolls around in it, grabs fistfuls of it... like a force of nature ready to control the other three elements.

UK

Promos