"I Think of You (Dying)"

6 May 2025

85s

I'll miss you.

Parents worry—it's what they do from day one. The mum in this Life360 commercial, however, worries. She wants her daughter to be safe, which is fair enough, but she also thinks the world is out to kill her pride and joy. Mum's even written a song about it, and what a ditty 'I Think of You (Dying) is, coupled with a music video directed by MJZ's Steve Ayson.

What begins as a cute live-action moment between mother and daughter in the kitchen morphs into an animated orgy of death, dismemberment, and deer corpses. As her mum's imagination runs away with her, the daughter has her organs removed, limbs sliced off, and head eaten by an alligator... all before she's cooked alive by the witch from 'Hansel and Gretel'.

Needless to say, the novelty wears off for one of the most prolific victims in recent memory, so she shares her location through the advertised app instead. Now mum has peace of mind, rather than thoughts of her daughter in pieces.

USA

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