"Blue Arc County"

14 July 2025

30s

Double down on denim.

To mark a renewed collaboration between Nike and Levi's which sees the launch of a new range of clothing reflecting both brands, this TVC has a farm hand throwing basketballs into a hoop attached to a tractor. Luckily for all concerned, it is not nouveau farmer Jeremy Clarkson whose fondness for Lev's notoriously had an adverse impact on sales a few years ago.

The ad has been executed with beguiling simplicity by director Ciesay with excellent support from cinematographer Emmerson Duggan, production designer Rodney Becker, editor Yago Hunt-Laudi, colorist Jason Wallis and sound designer Gavin Little... each of whom has made a shining contribution to turn this into an understated, attention-grabbing film that insists the audience know about the new offering.

USA

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