"Rule One"

3 June 2025

3 mins 08s

Rule One

'Rule One' is more or less Kojey Radical's guide to life. The thirty-two-year-old multi-hypenate's been around the block, learning something new each time. First, "keep your bidness in your pocket, pocket-watchers on the loose." Second, "a broken heart expensive". Third, "if you let somebody test, they might do that shit again". There's plenty more where that came from.

That's good news for the cast of Relta's promo, who listen intently to the song through headphones or take notes like their lives depend on it. Guest artist Bawo complements Radical's philosophical physicality with his own nuggets of wisdom, like "Never let the chase swap you out and lose your place" and "Never let the money get the better of your backbone".

UK

Promos