"Too Easy"

28 July 2025

2 mins 22s

Hoop scenes.

When basketball star Jared McCain is knocked to the ground in this spot for Jordan Brand, he enters a fever dream where he and around a dozen other prominent players take part in a rendition of a song from the musical 'Annie'. What follows is a remarkable piece of choreography as director Mark Romanek puts the athletes through the paces to generate a standout piece of content that juxtaposes two forms of entertainment with little obvious synergy.

It would have been easy to settle on the humour derived from the absurdity of the premise but W+K Portland and director Romanek exhibit a great deal of ambition as they look to cram as much humour as possible into the film, without ever making the players the butt of the jokes. It's a delicate balancing act and they've pulled it off with aplomb, making this a standout piece of advertising with a gravitas that reminds the upstarts in this splintering market sector that Jordan Brand can still call on the big guns when it wants to reassert itself as the king of the hill.

USA

Sportswear