"Trailer"

8 October 2025

40s

Joe Wicks, who cheerily perked up the nation during lockdown, has become a food campaigner, and he's locked his sights on cereal bars which are sold as a healthy alternative. And, by initially pretending the fitness guru is promoting one of these ultra-processed snacks, this trailer does a fine job of generating interest for a programme that was, by all accounts, a terrifying indictment of the sector.

UK

TV Programmes