"Christmas Has Arrived"

24 October 2025

50s

Game on.

And we're off! Our first Christmas ad of the year comes from perfume and candle brand Jo Malone, who, unlike Thor in 'Avengers Assemble', looks to be in a gaming mood. To the off-beat strains of 'Carol of the Bells', the cast gets stuck into all manner of card games, board games, and divertissements. There's nary a smartphone or console in sight—there's just no room at the table for them.

This is in large part down to the number of perfume bottles and candles that fill close to every gap. We like how a couple of guests manage to fit English Pear & Freesia into a house of cards, physics be damned. Before you know it, the camera's wended its merry way down to a sore loser who missed out on on 'Chess Masters: The Endgame'.

Designed to within an inch of its life in the best way possible, there's still an element of chaos that every holiday season demands. As cards, crackers, and play pieces fly through the air, so does the brand's Sandalwood & Spiced Apricot scent. Everyone's got eyes on the prize, which is the right way to end such a playful but precise spot.

UK

Perfume