"Airplane"

9 May 2025

30s

Another commanding piece of work for J C Penney extolling the virtue of buying a less expensive equivalent of high value retail items. As with the other execution, the stylishness of the filming, including good use of slow motion, together with great voiceover work (from an uncredited artist... just for a change!) makes for a compelling proposition, and there is every reason to think punters will respond.

USA

Department Stores