Click here to sign in/register.
 Cut and thrust, not cut and paste.
TV Spot








Andrew MacGregor
JBL

"First Doesn't Follow (DC)"

3 February 2025

54s


Unsync hero.

Audio equipment manufacturer JBL goes DnB (drum and bass) with a commercial directed by Georgia Hudson, who shows us what to do when the world becomes too synchronised. When the protagonist feels like she's become too in step with the daily commute, she puts on her Tour Pro 3 earbuds and goes with her flow: all fast, syncopated breakbeats and heavy basslines.

Before those kick in, however, she levitates above a cacophony of commuters, construction workers, and motorists, all stuck in a rut as far as she's concerned. When she lands on her feet, she moves like a woman possessed, with Hudson and choreographer Charlie Mayhew ready to reign her in if necessary. For those with a similar disdain for herd mentality, the advertised earbuds keep the herd at bay.

UK

Headphones


CREDITS
Creative Agency: Havas London
CD: Sam Daly
Rob Greaves
Production Co: Park Pictures
Director: Georgia Hudson
Producer: Katie Lambert
EP: Scott Howard
Edit House: Shift Post
Editor: Paul O'Reilly
VFX: Daydreamer
VFX CD: Matthew Fuller
Havas London
Park Pictures
Shift Post
Daydreamer
Review posted: 3 February 2025 - 14:57
A few more from:
Georgia Hudson

Apple TV
"Fever Dream"


Nike
"Imperfect You"


P!nk
"Trustfall"


Victoria and Albert Museum
"Mannequin"


O2
"You're Our Headline Act"


Zalando
"Don't Change"