"The Unloved"

8 December 2025

2 mins 30s

Don't wolf your food.

In this utterly delightful ad for French supermarket Intermarché from animation directors Illogic, a wolf because a convert to the ways of vegetarianism in a bid to secure friendships in the forest. The animation is topped and tailed by two brief live action sequences (directed with great skill by Nadège Loiseau) which are also very charming, as a young child's lupophobia is addressed by a kindly uncle.

As the industry increasingly flirts with the horror of AI-rendered slop, this is a timely demonstration of why nothing can or ever will beat human heart when it comes to filmmaking. Chuck a couple of chestnuts on the fire, and enjoy.

France

Supermarkets