"UEFA Women's Euro 2025"

10 June 2025

60s

Lionesses are go.

While the men's team are locked into entitlement and consequent hurt feelings because other international teams refuse to stand aside and let them win a tournament, England's women footballers are riding high as they get ready to defend the title they won three years ago, and this sparky history lesson tunes in to their status as upstarts refusing to go along with the narrative of tragic failure.

Private Island's Chris Boyle's dynamically busy approach is perfect for this communication about ITV's coverage of the tournament, and what it conveys more than anything else is the sense of fun that the women's team has brought to the sport. And the contrast could not be greater at this moment in time the men's team are conducting a postmortem into an embarrassing defeat and a narrow win over Andorra - a country of so few footballers that instead of having a GOAT in the team, they have an actual goat.

Boyle's film zeroes in on the ability of the women's team to progress through tournaments with pizazz, scoring goals at will, and - just as importantly - overcoming one of the best teams in the world in the final before a huge television audience.

It's not surprising though because, as everyone knows, it's lionesses who keep the pride going.

UK

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