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TV Spot








Andrew MacGregor
Hyundai

"The Road"

29 January 2025

70s


One way or another.

As much as this Hyundai commercial from across the pond purports to be about safety features, it may lead to civil war on the roads instead! Scored by Blondie's 'One Way or Another' (a song about a stalker), the ad follows a motorist who the road is out to 'get', so to speak. If she's the hero of this tale, then who are the villains?

How about the sleepy truck driver who drifts in and out of her lane, or the woman distracted by a hunk on a billboard ('Distrazioni' is such a good name for a Milan fashion house). How two friends can find a Bad Luck Brian meme so funny in 2025 is beyond us, but it almost causes a nasty crash.

Near-misses like this are a good way to demonstrate Hyundai's smart features, but is it healthy to look at other road users as the enemy? If enough people decide it's me versus everyone, a trip to the shops could turn ugly.

USA

Cars


CREDITS
Production Co: O Positive
Director: Jim Jenkins
Producer: Meg Miller
EP: Ralph Laucella
Marc Grill
Ken Licata
O Positive
Review posted: 29 January 2025 - 15:27
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