"Spread Too Thin"

10 January 2025

75s

Worked to the bone.

An overworked, under siege marketer is put through the wringer in this heady commercial for HubSpot. Like Mister Fantastic or Elastigirl, she has the power to stretch any part of her body to great lengths—not to save the world, but to complete tasks on multiple computers. Welcome to a world where every day feels like Monday.

It must get worse before it gets better, of course. Not only is she sucked into her smartphone on her coffee break, the floor turns to quicksand and her laptop catches fire. It's too much for one marketer with a non-existent work-life balance to handle, so she walks out before the walls close in forever. More people need to mount boardroom tables in protest, we reckon.

When the doors of a grim industrial block close behind her for the last time, she wanders into a field of grass and trees, with a river of free coffee to boot. Crucially, she has just one computer to worry about... and it's loaded with HubSpot's orderly CRM software. There's no doubt room for more stressed-out marketers in this field of dreams.

UK

Computer Software