"Lost in Love"

15 July 2025

20s

Bun and games.

Short doesn't always mean simple. This Heinz Tomato Ketchup spot only lasts twenty seconds, but works harder and smarter than many sixty or even thirty-second commercials. Many elements come together to produce a tongue-in-cheek nod to tennis where the protagonist only has eyes for the red stuff—aces, rallies, and drop shots be damned.

Take Sam Ashwell's sound design, which drowns out the noises associated with professional tennis in favour of ketchup from a squeezy bottle. As every other camera hones in on the likes of Jannik Sinner and Iga Swiatek, director Sara Dunlop only has eyes for one man and his hot dog. It could be a ten-point final set tie-breaker for all he cares, as lunch demands elite-level concentration.

When the camera does pan out and we hear a hard court match in full flow, the brand reminds us you can't spell "It has to be Heinz" without "taste" (Heinz has always had a penchant for wordplay). Wimbledon may also be interested to learn than a hot dog is less disruptive than a bottle of champagne!

UK

Condiments