"Stay Normal"

14 January 2025

45s

Balancing Act.

This commercial for a non-alcoholic beer has a wonderfully weird vibe. Director Tim Bulloch leaves the audience guessing as a man perches on one leg with encouragement from those around him… and leaves us asking: what the very fuck is going on?

The answer, it would seem, is that we are witnessing a demonstration of a man's sobriety in a parody of the roadside tests conducted by police forces when they suspect someone has overindulged in alcoholic beverages.

The strangeness really catches your attention, and then holds it as you wait to find out what the message is.

It's yet another demonstration of how sophisticated this market has become as more and more people opt of alcohol while enjoying 'adult' drinks and, here at DAVID, we thoroughly approve.

Australia

Low Alcohol / Alcohol Free Beer