Goodfella's
"Goooood"
3 February 2025
30s

Vowel movements.
DAVID last reviewed a Goodfella's spot in 2019, believe or not. The brand returns to our screens with a spot courtesy of agency TBWA/MCR and directors Blok (Paul Casey and Richard Jobson), who play down overt links to the Italian-American mafia to see how far they can stretch the word "good" instead. It starts at the dinner table and ends at the dinner table, but where else does it go? The "ooooh" sound is constant as we meet a fisherman who notices a shark in the water; a video game warrior lifted straight out of 'Mortal Kombat'; a bloke in a full body cast; and Frankenstein's monster, to name but a few. They all share an appreciation for—you guessed it—frozen pizza, though one cast member refuses to sound off until the last moment. We like how Blok and production designer James Hatt shake it up with each vignette. If the brand has left the mob for good, this is a fun way to announce it.
UK
Pizzas
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CREDITS
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