"Ute"

11 February 2025

45s

Ute better get a move on.

Nick Kelly directs this entertaining spot for GWM, or Great Wall Motor (the brand’s from China, believe it or not). It's got a significant foothold in Australia, where a pickup truck is known as a ute. By the time this 45" commercial's over, it'll be near-impossible to get the phrase "chuck it in the ute" out your head… and that suits the GWM down to the ground.

The plot revolves around an outdoor wedding that threatens to become a washout. As storm clouds gather overhead, a man with a plan steps up to the plate. His idea? Pack the whole ceremony into the advertised pickup: seats, alter, musicians, cake... the lot. When a bloke says "ute" with such confidence, it's hard not to follow his lead.

Anchored by a super lead performance, the ad shows how a Cannon makes light work of major, minor, and matrimonial emergencies. As the film draws to a close, however, the protagonist spots another opportunity to chuck it all in the ute—no need to be cooped up in a barn when the sun's out, right?

Australia

Cars