"Feel Good Energy"

29 September 2025

45s

Socket to me.

You’ve heard the phrase "sock it to me", right? How about "socket to me"? It sums up Austrian power company Energie AG's new campaign rather well. As part of the brand’s efforts to, er, turn viewers on to renewable energy, director Johnny Kelly—whose credits include 'Back to the Start' for Chipotle and 'Creative Freedom' for Dropbox—turns electrical sockets into singers.

Kelly and his team tried to make them sing without visual effects, but time was against them. Instead they use digital jiggery-pokery (enough to complement the live-action elements, but not overwhelm them) to make this cover of Nina Simone/Michael Bublé/Muse, et al's 'Feeling Good' spark the imagination, if you will. At the very least, it's a solid contribution to the Pareidolia Hall of Fame.

Austria

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