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 It's the work, stupid.
TV Spot








Andrew MacGregor
EMR

"Make Every Trip Epic"

17 January 2025

40s


You wait pages for a train...

EMR pushes the boat train out with a lively commercial directed by Henry Littlechild and animated by Rave Growl. First introduced in 2021, Miles has always been obsessed with that London—so much so that he buys ‘Epic London Tales’ for the journey. We'd love to know where he bought it, as it's no ordinary comic book.

He's zapped into the comic where the London Eye tries to run him over, a telephone box sprouts metal tentacles, and the Shard turns into the Final Boss. Before the purple one is trampled, Beefeaters chuck him a spectre that helps knock the Shard down to size. Not bad for a stop-motion puppet, eh?

The blend of animation styles is great to look at (better than most people's 'what I got up to in London' slideshows). Though the word epic is used far too often these days, this is a neat attempt to make the advertised train operator seem more dynamic.

UK

Train Services


CREDITS
Production Co: Dark Energy
Director: Henry Littlechild
Producer: Phil Burgess
Cinematographer: Theo Garland
Dark Energy
Review posted: 17 January 2025 - 17:44
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