"Hang Tight"

9 April 2025

20s

The purr-fect crime.

A few weeks ago, DAVID covered a Citroën commercial about bears in hot pursuit of an SUV. Now we have a Dreamies spot where cats chase after a truck crammed with treats. Directed by Aircastle (Will Beauchamp and Jamie Cussen) The ad starts with over a dozen of them hanging off the side (one climbs up the front of the lorry, like a soft toy that's come to life). The roof's a little quieter, until the truck goes under a bridge.

Residents of the Untold Studios cattery (you can tell they're well looked after) leap onto the roof and inch closer to the cabin. Some drivers would veer wildly from one lane to another to shake them off, but not this guy—he just pulls over and lets them plunder the goods. He's a cat lover, not a fighter, plus the brand has clearly given up on protecting its fleet. Some shipments are just destined not to make it to store shelves.

UK

Pet Food