"Gorgeous"

2 October 2025

4 mins 26s

Gorgeous

If you got it, as Donna Summer once sang, you have got to flaunt it now. Doja Cat agrees—in fact, her new song, 'Gorgeous', is all about looks that kill ("We make a killing being so beautiful/It's a crime to be gorgeous"). Is it enough to make Donald Trump deploy the National Guard? Not yet, but the pop rapper from Tarzana, Los Angeles best stay on her toes.

She's got back-up, however, in the form of her music video co-stars Alex Consani, Paloma Elsesser, Anok Yai, Amelia Gray, Ugbad Abdi, Yseult, Sora Choi, Imaan Hammam, Ida Heiner, and Mona Tougaard. Chuck in cameos from Karen Elson, Alek Wek, and Irina Shayk and you have a true model army.

They help make Bardia Zeinali’s promo one of the best perfume ads we’ve seen in a long time, but with an edge to its glamour. Inspired by 1980s luxury with the power to corrupt as well as empower, it reminds how impossible beauty standards endure over time ("And she thank God for that Emsculpt/She wanna be chic when it's inspired by heroin").

UK

Promos