"Promotion (DC)"

27 October 2025

60s

Direct Line’s ‘Promotion’ spot is back in extended form. Cut by The Quarry's Ben Campbell, the ad serves up more of Susie's rapid ascent of the career ladder. The scene in the office lasts a great deal longer, as Susie—emboldened by the advertised insurer—gets what she wants and more. DAVID would be happy with a fancier pen, but a pony assistant is a pony assistant.

UK

Insurance