Currys
"For the Tech You Love"
6 June 2025
60s

Cold me in your arms.
This Irish Currys ad revolves around a woman who’s ready to break up with her fridge. Does size matter in the kitchen? It does to her, so she looks to see what else is out there. When she claps eyes on an LG fridge-freezer, it's love at first sight. No more packed shelves or doors that refuse to shut—all she needs to do is take a leap of faith (and, er, cough up €1,500). Unable to pluck up the courage just yet, she tries not to think about it. Yet as anyone who's fallen in love will know, it's hard not to think about 'the one'—that's why she sees it at the bus stop and leaves a presentation in classic rom-com fashion. She'll do anything for love, it turns out, but she won't run to the advertised retailer in heels at least. As for the meet-cute? Directors DADDY (Mike Ahern and Enda Loughman) stretch out the fantasy with dry ice, confetti, and fireworks on every television screen before an employee gets to the matter to hand. If viewers need a matchmaker when it comes to white goods and other electronics, Currys is happy to oblige.
Ireland
Electrical Retailers
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