"Lundun"

29 April 2025

70s

Ready to capitalise.

Mumdance and Novelist provide the soundtrack to a Corteiz spot about Lundun, not London. Scored by ‘1 Sec’, the ad uses a delicate black-and-yellow colour palette to make us aware of the Nike Air Max 95 Corteiz Honey Black sneaker. The track choice makes perfect sense with lyrics such as "I rolled in a bits with my Nike Air, man/Black tracksuit that's what I wear, man".

The Corteiz 'look' is strong here—those who sport it are sharp as nails ("Listen, that price is not gonna work! I'ma need to get my bread up today) and hungry for success... or, in the case of three teenage boys, chicken and fries after school. Whether on foot or behind the wheel, the cast represents the brand's no shits given, no shits taken approach to life in the capital.

UK

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