"This is Living"

7 May 2025

90s

Centenary drinks.

After Covid-19 rocked the boat somewhat in 2020, Corona Extra celebrates its centenary year with a trip to the beach—one that lasts through the decades from dawn until dusk. Lensed by Monika Lenczewska and directed by Daniel Wolfe, this 90" commercial shows that while fashion trends come and go like the tide, a love of the coast is permanent.

Whether cast members dive into water, lounge on rocks, or stick to the sand, they're all bathed in the kind of sunshine guaranteed by a cloak-and-dagger deal between adland and the weather gods. Coupled with judicious use of film stock and elevated product shots, the result feels very grown-up and suggests the advertised beer has stuck around for a reason.

UK

Lagers