"The Hunt for Hibernation"

21 February 2025

67s

Bear thrills.

Every winter, bears hibernate in caves, dens, hollow trees, et cetera. Yet the bears in this Citroën commercial directed by Dorian & Daniel are sick and tired of sub-par shelters. They want comfort, damn it, but where to find it before the mercury drops? The answer's parked next to a cabin in the woods, but that's a lot of bears to fit inside a C3 Aircross.

Scored by Albert Hammond's 'I Don't Wanna Live Without Your Love', the ad charts the bears' desperate efforts to hijack the car occupied by a rather unperturbed family (we suspect this happens every year). Yogi and his mob crash through signs, leap off trees, and run like the wind, but only one is able to sink its claws into the feted SUV.

Whether it plans to eat the occupants before it curls up and goes to sleep is uncertain—what is certain is the brand's confidence in the Aircross's interior. In Dorian & Daniel's hands, human comforts are creature comforts, and a lot of fun to boot.

Europe

Cars