"As One"

5 September 2025

60s

Sound and vision.

Director Daniel Sannwald has coaxed superb performances from Ferrari teammates Lewis Hamilton and Charles Leclerc for this visually stunning ad for Chivas Regal, with the soundtrack more than a match for the beautiful images captured by Sannwald and cinematographer Jeremy Valender. The percussion-led sound bed from The Hogan combines with the surprisingly good voice acting from the two racing drivers to hugely enhance what is already an impressive piece of work.

Sannwald is also indebted to movement director Sadeck Berrabah who has co-ordinated the performers clad in racing uniforms into a sparkling sequence that is as impressive for its well-drilled discipline as it is for its aesthetic.

The association sporting events with brands that are as inappropriate as can be imagined continues here. After the whole of The Hundred cricket tournament was sponsored by different bags of crisps, we now have a brandy emphasising its connection with Grand Prix. There must be some research somewhere that highlights the benefit of these counter-intuitive partnerships, but it looks odd from where we're sitting. Don't drink and drive, kids!

UK

Brandy