"Volcano"

6 January 2025

30s

Cantera Negra [Black Quarry] tequila is a fire hazard… sort of. This plucky commercial from agency Colossus and director Joachim Back tells us that the advertised spirit is made from blue agaves grown in volcanic soil, which leads to a gung-ho geology lesson from the unruffled brand ambassador. Her delivery of "Keep the flame alive" is a bit rocky, though.

USA

Tequila