"Get Sprung"

14 April 2025

70s

Tee-off time.

While Rory McIlroy was ripping it up at The Masters in Augusta at the weekend, DAVID spotted this unusual ad for Callaway in the ad breaks. Gold attire is not normally sold in this fashion, and it was refreshing to see a different approach in a sector that is afflicted by exactly the kind of conservativeness you'd expect for ads connected to this sport.

The voiceover is provided by none other than Andy Murray - not an obvious choice - but his down beat delivery proves to be an inspired choice, even if it does sound like he might have recorded it in a wardrobe using his iPhone.

The casting of the frustrated golfers waiting for the kind of weather that lets you get out on to the course has really helped writer/director Rachid Ahouiyek capture the intemperate restlessness of those who'd rather be at play.

UK

Sportswear