"Rug"

11 March 2025

30s

Grin and bear it.

The Australian Football League is back, and so is Bundaberg Rum's polar bear mascot, Bundy R Bear. To mark the return of Australian rules football—a year after the league had to deny allegations of rampant drug abuse—the brand wants fans to lighten the mood before kick-off and play practical jokes on each other. Even better if the target is a total bellend.

Not only does the guy ruin a game of 'Who Am I?' (for your information, pal, Gorden Tallis is rugby league legend), he insults the protagonists' polar bear rug. It's not a rug, of course—it's just Bundy on a break. The way he stands up and towers over Natalie's smart-arse boyfriend is a neat feat of animatronics, and enough to scare off "Sensei" for good.

It means the cast are free to enjoy cans of rum and cola in peace, with nary a sweater over the shoulders in sight. Life's just easier when a polar bear has your back, eh?

Australia

Rum