"How to Bosch It"

14 February 2025

60s

What a difference a drill makes.

We like to think Bosch's dream spokesman would be Bruce Springsteen. Just imagine… Bosch meets the Boss! The seventy-five-year-old has only ever starred in one commercial, though (Jeep's 2021 Super Bowl spot), so it's unlikely at best and impossible at worst. Nil desperandum—actor Antonio Banderas and bodybuilder Mark Harley are ready to step into the breach.

Directed by Andreas Nilsson, the man behind 2019's 'Live Like a Bosch', the ad suggests Banderas and Harley feel different when they use Bosch products like a fridge or a power drill. The former becomes Spain's answer to James Bond, while the latter turns into 'Macho Man' Randy Savage, who passed away before his time and no doubt had many Super Bowl commercials ahead of him.

Nilsson flits between cha-cha-suave Banderas and musclebound Harley as they extol rotary hammers, induction hobs, and more (the set is built to accommodate both aspects of the brand). As a lapsed WWF/WWE fan, DAVID's pleased to see Harley go through a table for no discernible reason. He needs to cut that out if he wants to form a tag team with Banderas.

USA

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