"Hearing Care: Kid"

9 January 2025

30s

The young ones are the best ones.

The girl in this Boots Hearingcare ad is not your granddaughter. Run with the narrator, though: "If this were your granddaughter," he says, "she'd want you to know that she's upset because you didn't hear her joke." Not a classic by any stretch of the imagination, but it's the principle. Now you have to buy her ice cream as an apology. Who'd be a grandparent, eh?

Director Paul Butterworth coaxes a lovely performance from the young girl who wants the start of her stand-up career to be acknowledged. She's restless, indignant, and has a great 'hard stare', as well. Yet there is a way to get back in her good books and avoid a sweet penalty: a hearing test from the advertised provider. As Boots puts it: "If you won't do it for you, do it for them."

UK

Pharmacies