"They Stay In Your Ears"

27 November 2025

3 mins 04s

Ear goes nothing.

Saquon Barkley of the Philadelphia Eagles and Justin Jefferson of the Minnesota Vikings star in a stellar Beats commercial directed by Tom Kuntz. Barkley and Jefferson share the same agent—both are somehow his "number one client"—who lands them roles in the latest Powerbeats earbuds spot. They each have the same line ("They stay in your ears") but who'll deliver it best?

These five words take over Barkley and Jefferson's lives. They eat, drink, and breathe the line day from AM to PM, even while they train or go to sleep. Our favourite moment has to be when Barkley consumes books like 'Acting Made Easy', 'Crying on Cue', and 'Acting for the Soul-Weary', followed by Jefferson's back-and-forth with an acting coach ("Now make me believe it!") Five words, one hundred percent effort.

In a hilarious, heartbreaking twist, the ad plays its wildcard: Jayden Daniels of the Washington Commanders. The quarterback is a director's dream, and his delivery causes Barkley and Jefferson to lose all confidence (think Rocky Balboa in that Beast commercial). Not the outcome they wanted, but they've still helped ram home the idea that Powerbeats—you guessed it—stay in your ears.

USA

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