"Lamine Records"

12 May 2025

70s

El Jefe's in the house.

Barcelona and Spain midfielder Lamine Yamal is 'El Jefe' [The Boss] in Beats by Dre's latest commercial. One of the brand's youngest ambassadors to date, Yamal "needs more beats" to maintain the form which gives defenders nightmares. That means all hands on deck at Lamine Records, where Catalan rapper Morad works on a song worthy of the seventeen-year-old's attention.

The whole 'El Jefe' thing is tongue-in-cheek—as of May 2025, Yamal is still too young to gamble, drink, or drive—but no one would be surprised if he became the Boss sooner rather than later. The likes of Real Madrid and England would much prefer he retired and gave the record label business a real go, instead.

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