"Sensitive Scalps"

11 April 2025

20s

Those with sensitive scalps are handed a lifeline by Batiste, purveyor of dry shampoos and leave-in dry conditioners. This 20" spot draws attention to products that are dermatologically tested (the best kind of tested, according to adland) and help users keep pace with friends before a night out. Fingers crossed this means scalp discrimination becomes a thing of the past.

UK

Hair Styling (Non-Electrical)