"Dream Home"

23 February 2025

30s

The young ones.

Bartle Bogle Hegarty cemented its Barclays legacy last year with 'Kids World', a fabulous two-minute spot where seven-year-olds acted like adults. This 30" follow-up fleshes out a scene where a couple are shown around a house by an estate agent. Once they see the garden "with plenty of room for a trampoline", the cherubic 'grown-ups' know it's time to talk about mortgages.

We love how the two kids lean into each other as they ponder the garden, as if they know the search is over at last. It's small touches like this that make the concept work, as well as how childlike innocence bleeds into the adult world at the end. A mortgage is no one's idea of fun and games, but the brand shows there are ways to lighten the monetary mood.

UK

Banks