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 Visibility beyond your bubble.
TV Spot








Jason Stone
Axe

"Long Lasting"

10 March 2025

60s


Creep

Not even Andreas Nilsson's trademark whimsy can disguise the creepiness on display in yet another curious ad for Axe from their Spanish agency. They seem intent on sabotaging this band by attaching to it a very odd set of values. Having coated himself in the advertised smelly stuff, a man clad in leather enters a room where a woman is sat at the far end of a semi-circular sofa.

Despite her evident 'do not disturb' vibe, he begins creeping along the sofa until he is sat beside her. By this time, she has fallen asleep but this does not affect his persistence. As the pungent aroma of his perfume invades her nostrils, she wakes and grants him a smile... which feels about the least likely thing she'd do if these circumstances were real.

Global

Hair Styling (Non-Electrical)


CREDITS
Production Co: -1 CANADA
Director: -1 Andreas Nilsson
Producer: -1 Christy Alcaraz Moyer
EP: -1 VĂ­ctor Mata
Edit House: -1 The Quarry
Editor: -1 Jonnie Scarlett
CANADA
The Quarry
Review posted: 10 March 2025 - 08:10
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