"Make It Click"

7 January 2025

60s

How does she do it?

Over Christmas and New Year, DAVID read 'You May Never See Us Again: The Barclay Dynasty' by Jane Martinson. After that tale of offshore havens, tax avoidance, and family conflict, he feared the worst from this Aviva commercial about succession. His fears about father and daughter restaurateurs Gino and Gina were unfounded, though.

The story of how Gina inherits the family business is supported by more of the clever visual effects viewers have come to expect from this campaign. As a result, setbacks like a broken pizza oven are more like puzzles to be solved in a jiffy, while new outdoor seats and tables appear as if 'Build Mode' has been activated. This is the kind of one-click ease Aviva wishes to empower customers with.

UK

Insurance