"Mr Funny Guy"

1 July 2025

30s

So you think you're funny?

A man with an excruciating sense of humour suddenly discovers that the whole world thinks he's funny in this entertaining and clever TVC for Audible. His face is a picture as he appears to provoke laughter instead of disdain for his lame verbal playfulness, and some deft direction from Andrew Gaynord enables the audience to witness his puzzlement at this turn of affairs.

What makes this especially funny is his growing confidence in his little joke... after the third delivery, he appears to have developed a complete confidence that he is being laughed with rather than laughed at. In fact, of course, it is neither. Those to whom he delivers the line he thinks so hilarious are actually listening to a funny book or podcast available on the advertised service and that, and that alone, accounts for their mirth. This is an excellent addition to an excellent campaign from Fold7.

UK

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