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 It's the work, stupid.
TV Spot








Andrew MacGregor
Ariel

"The Big One"

12 January 2025

30s


Tall in a day's work.

As a 6'7" striker, Peter Crouch was always an aerial threat (though he could also score goals like this). In this likeable spot for Ariel—see what we did there—the former Tottenham, Stoke, and Liverpool man is under threat from mud, dirt, pasta sauce, coffee, and more. Not that Crouch is too fussed about the state his shirt gets in.

From the moment he chests a ball onto his right foot (form is temporary, class is permanent), Crouch's white shirt is a write-off… or is it? No matter how messy life gets, the man just shrugs and says: "Big deal." Why? Because he's got some big-ass laundry pods at home.

The Big One, as Ariel likes to call it, is two regular capsules smooshed together, which helps if you like to parachute into muddy fields like Crouch does. We like how shocked the farmer is by the size of the ex-striker's errant shoe.

UK

Washing Powders / Liquids


CREDITS
Production Co: Fresh Film
Director: Sye Allen
Producer: Richard Carter-Hounslow
Prod M'ger: Sarah Shepherd
EP: Kim Griffin
Cinematographer: Joe Douglas
Edit House: Marshall Street Editors
Editor: Patric Ryan
VFX: Prodigious
Colorist: Jax Harney
Fresh Film
Marshall Street Editors
Prodigious
Review posted: 15 January 2025 - 16:26
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