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 Cut and thrust, not cut and paste.
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Andrew MacGregor
Aquafresh

"Plus"

18 July 2025

20s


The standard proposition for tooth paste brands, and Aquafresh in particular, is successfully conveyed by this 20" ad which shows a woman transforming herself by using it first thing in the morning. We all want something to give us a bit of zing in the morning and to leave the house feeling fresh, and this is a handy reminder that it can be provided by the right toothpaste. And coffee... lots and lots of coffee.

UK

Toothpastes

CREDITS
Creative Agency: -1 Grey London
CD: -1 Terry O'Neill
Creative: -1 Caitlin Horrex
Producer: -1 India Smith
Production Co: -1 Not Just Any
Director: -1 Aidan Gibbons
Edit House: -1 OkayStudio
VFX: -1 OkayStudio
VFX Supervisor: -1 Mark Purser
-1 Paul Hannaford
-1 Faris Hallaq
Color: -1 OkayStudio
Colorist: -1 Katie Dymmock
Grey London
Not Just Any
OkayStudio
Review posted: 21 July 2025 - 08:09
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