"Countdown"

26 November 2025

1 min 38s

Space for one more?

Once known as Project Kuiper, Leo is Amazon’s answer to SpaceX’s Starlink. There must still be room for more satellites in low Earth orbit, then. With lift-off imminent, director Trey Edward Shults shows who stands to benefit from satellite internet on terra firma, from students to farmers, from motorsport to the emergency services.

Cut to a tee by Dylan Edwards and heightened by Sam and Jake Ashwell’s sound design, the ad sets the tone for Amazon's latest venture. It's all potential at this stage, of course—who knows when punters like those in Schults's film will get to sample the goods. If Elon Musk tells Grok to badmouth Leo whenever and wherever possible, however, the brand will know it's on to something.

Global

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